#SoapCo_Inspired: Nikki Cochrane, Digital Mums

September 10, 2015

#SoapCo_Inspired: Nikki Cochrane, Digital Mums

What inspired you to start Digital Mums?

My co-founder Kathryn and I had started our own PR and Marketing Consultancy in Hackney, where we both live. We kept getting asked by businesses for social media management, which we didn’t have time for and were trying to work out how we could outsource it.

Around that time we came across a report by The Fawcett Society that found almost three times as many women than men had become long-term unemployed over the recession. It just clicked for us that social media management, because of its flexibility and great future prospects as an upcoming digital career, would be an ideal job for women with families. And we haven’t looked back since.

 

What do you love most about what you do?

Knowing that we’re changing people’s lives. Speaking to the amazing women in our community. Hearing their stories and their enthusiasm at finding an opportunity to take control over their working lives in a way that works for them and their families. That’s by far the best part of my job

 

Who is inspiring you right now?

Suzanne Biegel, who’s an angel investor from ClearlySo. I heard her speak at an event recently and she talked about why it’s so important that angel investors support socially-focused businesses. She’s heavily involved in the UK’s social enterprise space and she’s done a lot of amazing work to support the community. One day I’d like to be able to support other social entrepreneurs to set up their businesses just like she does.

 

Do you have any female role models? Who are they?

My co-founder Kathryn Tyler. She’s one of the smartest people I’ve ever met and is incredibly unassuming about it. She has an amazing confidence and way with people as well. I’m incredibly lucky to not only have her as my business partner but as a close friend - the last two years wouldn’t have been possible without her.

 

What would you like your personal legacy to be?

In the UK, women with families are routinely discriminated against in the workplace - something like 54,000 new mums lose their jobs every year in the UK because of having children. Compared to countries like Holland, where flexible working is widely accepted and made possible by employers, the UK is seriously behind the times. I want to help instigate change that improves the working environment for women in this country. If I can make a difference to this, however small, that will be enough for me.

 

What's next for Digital Mums?

Over the next six months we’re looking to raise investment and grow our team. From there we’ll be looking to offer bigger, better Programmes and support more women with children back into flexible careers.




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