What inspires you about From Babies with Love?
The feedback we receive from customers is amazing and shows how the public really enjoys buying beautiful products that create social change. It spurs us on to do more.
What do you love most about what you do?
Receiving letters and photos from the children our profits support. In a very cliched way thinking “goodness me haven’t you grown!” From Babies with Love is a baby brand and 100% of our profits go to orphaned and abandoned children all over the world, it’s wonderful to see how happy their lives are, especially considering what would otherwise have been.
What organisations do you think are doing great work?
The Soap Co! From Babies with Love’s social enterprise structure is inspired by Belu Water and we aspire to achieve the incredible impact that they’re having.
What are your favourite ethical beauty products?
Neals Yard is always a treat.
Do you have any female role models? Who are they?
I greatly admire Dame Anita Roddick. I love how she questioned and changed prevailing retail convention - even the simple concept of refilling a bottle.
What would you like your personal legacy to be?
For us, working alongside the many amazing social entrepreneurs and their supporters, to have made a significant shift in the way people choose to spend. I would love to be able to buy everything I need from a social enterprise.
What's next for From Babies with Love?
It’s an exciting time; at the end of September we launch our first own label collection of organic baby clothes and a teddy bear in partnership with Boots.
Black Friday is the traditional day for bargains, discounts and special offers galore on your favourite brands. It is also seen as a great opportunity for a brand to tempt you into trying new products at a discounted price.
But what if there is a negative consequence to these ‘bargains’?
To celebrate our 3rd birthday we have launched our Eco and Bee friendly collection in the beautiful stores of The Conran Shop in Chelsea, Marylebone, and Selfridges on Oxford Street. Their considered design-led shops feature products that aim to inspire and excite and now include our award-winning ethical luxury products too.
The Soap Co. with its Eco & Bee Friendly collection is making real headway in the retail, corporate and hospitality space, affording us a unique opportunity to promote our eco and sustainability agenda to an ever-widening cohort of people concerned to make a difference to our planet's health.