Behind the Scenes of Time to Rethink Blindness

July 28, 2017

Behind the Scenes of Time to Rethink Blindness

“Engage, connect, move” is Vivida’s storytelling formula, a production company who created our incredibly touching video Time to Rethink Blindness. Vivida were founded in 2003, in London by Simeon Quarrie to help companies, big and small, communicate their vision and tell their story through video.

We caught up with Simeon to talk about his experience working on this project and to express our gratitude for the amazing job he and his team have done creating this wonderful piece that has moved so many of our supporters, clients and customers.

Despite many hurdles turning this idea into reality, Time to Rethink Blindness became Simeon’s passion project. He was very keen to bring into light the subject matter, promote Business in the Community (BITC) and the Prince’s Responsible Business Network, as well as take the opportunity to demonstrate the professional capabilities of Vivida.

Simeon first found out about us at a BITC event where he was invited along with Prince Charles to meet local social enterprises. It was the look and feel of The Soap Co. that caught his eye among other brands, particularly the braille and the black and white aesthetic. But it was more than just the looks, he was particularly moved by our social mission and felt this amazing story deserved to be told in more detail and to reach wider audiences. And what better way to engage with public than through video viewers are far more likely to not only engage but retain the message when watching a video rather than reading it in text.

But this was a huge undertaking for Simeon’s small business. Considerable time and funds were needed to make his vision a reality and create a piece that did justice to the people behind the brand. From day one, he had a vision in mind but he left it open because in the end this was a project about people... people appreciating people.

After the BITC event, Simeon got his company on board. The team were very touched by our story and had a great appreciation for what we do. Like Simeon, they were determined to get our message out there. However, it wasn’t an easy undertaking. Paid projects had to be put to the side, and some processes simply cost more than expected, like the vehicles to get participants on and from location with their dogs that cost hundreds of pounds. Ricky’s requests for donuts and cakes, without a doubt, also needed to be accommodated.

For Vivida this wasn’t the usual corporate story, this was a story about people. When filming began, they learned some unexpected lessons. Our staff really opened up to their crew, sharing personal struggles, how to find a job and remain in work, family issues, relationship concerns, the problems with their eyesight getting worse. They really let Simeon’s team in, and, from what was shared, Vivida could have taken a more headline grabbing approach. However, they stayed true to their vision, to appreciate people and what they can achieve. In all our staff stories, the common thread was Clarity and The Soap Co., the difference this employment had made to their lives, their realisation of the opportunity they had been given, their gratefulness and the pride they had in developing a skilled craft and a genuinely amazing product. Working here had made them more determined to succeed in other areas of their life be it family, relocating, finding other work or to increase public awareness of the issues they’ve had to face.

“Simeon has such a great and hardworking team! Who would have thought that so many hours of filming go into creating just a few minutes of video? All my family and friends who’ve watched Time to Rethink Blindness were very impressed and believe it should be shown on the BBC. It really raises awareness and helps people see the capabilities, not the disability. Yes, it’s not easy, but we just get up and get on with life! Thanks, Vivida, for capturing exactly that.”
Kevin Lyon, Clarity – The Soap Co. employee since 1997


You can watch behind the scenes video and find out more about Vivida here: http://vivida.co.uk/rethink-blindness-casestudy

Watch Time to Rethink Blindness on our YouTube channel: https://www.youtube.com/watch?v=clW3w0_Ymyw




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