#GiveGoodGifts Meets...Alice Asquith, Founder & Creative Director of Asquith

December 05, 2017

#GiveGoodGifts Meets...Alice Asquith, Founder & Creative Director of Asquith

For the latest entry in our 12 Days of Christmas blog series, we are delighted to speak with Alice Asquith from Asquith.

Asquith specialises in eco-friendly and sustainably sourced activewear and we caught up with Alice to discuss dipping your toes in oceans, being thankful at Christmas, and the joy of 80's dance classics.

 

What's the first thing you are planning to do this Christmas?

For the first time in a long time I’m going to spend Christmas overseas. My partner and I are going to California the first thing I’m planning to do is to put my feet in the water, the ocean. I live in the centre of London so it will be lovely to just have space and be in nature. There is something very powerful about the ocean. I’m looking forward to its peace, quiet and tranquillity.

 

If you had to create a reverse advent calendar, what would you put in yours and who would you give it to?

We support Shelter as a company because I always think to not have a home and base would be very hard. It is your root and your soul is in your home. Not in any particular order I’d invite Nigella Lawson to create a delicious Christmas Lunch. Then I’d put in warm clothes, ideally some delicious soft cashmere, and of course some Asquith which is very soft and breathable.

I’d put together a really fantastic 80's dance playlist. And I’d get everybody to dance, because dancing takes you into a different place. I’d make the lights low, the music loud and I’d get everyone to dance together, because then everyone will connect and have a good time.

I would also choose a beautiful choir. We go to the church on St James’ on Piccadilly and they have a lovely choir. So I would invite the St James’ choir and give everybody song sheets, because there is nothing more uplifting than singing Christmas carols.

 

What would make it onto the playlist?

I love David Bowie. So Bowie, some George Michael, Chic, Lisa Stansfield. Nena Cherry’s ‘Buffalo Stance’. Things that you could sing to, things that you could dance to, then we all join together for Christmas carols.

  

What does Guilt Free Giving mean to you?

I think of giving as when you all get together and enjoy each other’s company and give thanks to those people around you. My partner and I and our family don’t really do gifts that much but always make the effort to spend time together and feed people. I think that is one of the things the American’s get right with Thanksgiving.

 It’s more about time, rather than stuff. I don’t need any more stuff; we’ve all got too much – one of the things I do with Asquith is make sure it lasts, so you don’t need to buy loads.

I’d rather be away with somebody or spend time with somebody. Listening to music, eating together, breaking bread, or going for a walk. That’s more valuable.  Guilt free Christmas is spending time with people you love, and making sure they know that you care about them. I recently lost someone and that’s the one positive thing about losing somebody. It makes you value the people you have in your life, massively.

 

Thank you Alice.

 

Please join us on Twitter, Facebook or Instagram using #GiveGoodGifts to share our campaign this Christmas. 




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