#GiveGoodGifts Meets...Emily, Founder of Aerende

December 03, 2016

#GiveGoodGifts Meets...Emily, Founder of Aerende

Emily is the founder of Aerende, a fellow social enterprise curating a beautiful collection of life-improving homewares. 

In a few short months, she has gained coverage and recognition for her work in the Financial Times and the Observer amongst others. 

It has been a pleasure to feature her as our next #GiveGoodGifts Meets interview. 

What do you love about Christmas?

My favourite thing about Christmas is actually nothing to do with gifts or parties but a more general delight in the festive atmosphere. I love that warming, positive sense of anticipation and goodwill, plus the opportunity to drink copious amounts of my mum’s eggnog. Oh and candles. All the candles. 

What is your favourite Good Gift? 

My favourite #goodgift from Aerende is the Hygge gift set - a combination that really encapsulates the festive spirit with a cushion, a coffee cup and a candle, all handmade by our talented makers in the UK. Those on tighter budgets can buy any of the items individually and for more extravagant gifts, I can’t imagine anyone not loving a chance to update their bed, improve their sleep and provide employment to vulnerable women in east London with a set of our striped bed linen.

What is the best gift you’ve ever given?

My husband is a big Steve McQueen fan so one year I hired him his favourite car – a 1960s Porsche 912 (from the film Le Mans) – just for a day. He loved driving it through the Soho traffic where people stopped to whistle and wave, and then whizzing through the country lanes of Oxfordshire in a vintage lifestyle fantasy. It was expensive but will be a lifelong memory to treasure in the absence of the real thing. 

Thank you Emily. 

Join us on Twitter, Facebook or Instagram using #GiveGoodGifts to share our campaign for good gifts this Christmas. 

Photo credit: Anna Batchelor




Also in Latest

Behind the Scenes of Time to Rethink Blindness
Behind the Scenes of Time to Rethink Blindness

July 28, 2017

We caught up with Simeon to talk about his experience working on this project and to express our gratitude for the amazing job he and his team have done creating this wonderful piece that has moved so many of our supporters, clients and customers.

 

Continue Reading

The Soap Co.: Employment and Opportunity
The Soap Co.: Employment and Opportunity

July 12, 2017

This week has been interesting. For those who don’t know, due to a similarity in names with a company called Soap & Co. which has been investigated by BBC Newsnight, many people mistook our brand for theirs.

 

Continue Reading

Statement from THE SOAP CO. Re. BBC investigation into SOAP & CO.
Statement from THE SOAP CO. Re. BBC investigation into SOAP & CO.

July 11, 2017

We have been made aware of a BBC investigation into a company called SOAP & CO.  Our company THE SOAP CO. has absolutely no connection to SOAP & CO.  We are a completely separate company.  This is us: https://thesoapco.org.

 

Continue Reading