#GiveGoodGifts Meets...Emily, Founder of Aerende

December 03, 2016

#GiveGoodGifts Meets...Emily, Founder of Aerende

Emily is the founder of Aerende, a fellow social enterprise curating a beautiful collection of life-improving homewares. 

In a few short months, she has gained coverage and recognition for her work in the Financial Times and the Observer amongst others. 

It has been a pleasure to feature her as our next #GiveGoodGifts Meets interview. 

What do you love about Christmas?

My favourite thing about Christmas is actually nothing to do with gifts or parties but a more general delight in the festive atmosphere. I love that warming, positive sense of anticipation and goodwill, plus the opportunity to drink copious amounts of my mum’s eggnog. Oh and candles. All the candles. 

What is your favourite Good Gift? 

My favourite #goodgift from Aerende is the Hygge gift set - a combination that really encapsulates the festive spirit with a cushion, a coffee cup and a candle, all handmade by our talented makers in the UK. Those on tighter budgets can buy any of the items individually and for more extravagant gifts, I can’t imagine anyone not loving a chance to update their bed, improve their sleep and provide employment to vulnerable women in east London with a set of our striped bed linen.

What is the best gift you’ve ever given?

My husband is a big Steve McQueen fan so one year I hired him his favourite car – a 1960s Porsche 912 (from the film Le Mans) – just for a day. He loved driving it through the Soho traffic where people stopped to whistle and wave, and then whizzing through the country lanes of Oxfordshire in a vintage lifestyle fantasy. It was expensive but will be a lifelong memory to treasure in the absence of the real thing. 

Thank you Emily. 

Join us on Twitter, Facebook or Instagram using #GiveGoodGifts to share our campaign for good gifts this Christmas. 

Photo credit: Anna Batchelor




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