This September, we are delighted to be celebrating our first year birthday. It’s been a very exciting and busy year.
First Year Highlights
The Soap Co. won two awards – the D&AD Pencil for Design and Inclusive Packaging Design and the Blue Patch New Business Awards 2016 – and we have been shortlisted in the One To Watch category in the SEUK 2016 Awards in November.
We’ve been getting out and about in London thanks to the black cabbies! Verifone Media generously provided us with advertising on 200 black cabs. We’ve also been featured in The Times, Monocle, Daily Mail, Emerald Street and The Pool.
Our products have outperformed other luxury brands in consumer testing and we started an initiative this summer to improve our formulations with some talented green chemists. Our new eco-bases will be launched early next year along with a new fragrance or two. Watch this space...
The factory in East London and our workshop in Keswick, Cumbria, have been whirring, as soap has been flying out of our doors! You can now buy The Soap Co. in 15 beautiful boutiques around the UK including London, Bath, Brighton, Rugby and Norwich.
We’ve loved meeting so many of our customers and supporters on Twitter, Facebook, Pinterest and LinkedIn. So much so, we are launching on Instagram to mark our first birthday. Come over and say hi – we’d love to hear from you!
Our Raison d'être
As you know, our social mission is to create employment for our staff - 80 percent of whom are blind, disabled or otherwise disadvantaged. This mission is core to us and will continue to guide our business as it grows. We are delighted to announce that The Soap Co. and our parent organisation, CLARITY Employment For Blind People, created 11,250 employment days last year!
So, Thank You...
None of this would be possible without you, our wonderful customers. So please keep washing those hands. As Paul Belford, our creative design agency, said “do your bit, as you do your bits!”
And here is a nice birthday discount code as a way of thanking you. You can use this on any purchases over the next month and will receive a 15% discount: FirstBirthday15
This week has been interesting. For those who don’t know, due to a similarity in names with a company called Soap & Co. which has been investigated by BBC Newsnight, many people mistook our brand for theirs.
We have been made aware of a BBC investigation into a company called SOAP & CO. Our company THE SOAP CO. has absolutely no connection to SOAP & CO. We are a completely separate company. This is us: https://thesoapco.org.